Print on softshell – What type of logo can I use on softshell?

We are often asked the question, "What can I print on a softshell jacket?" and the answer is that there are several options when it comes to putting a logo onto softshell. The solution depends partly on the logo and the appearance you are looking for, and partly on what kind of price you are willing to pay. In this article, we will look at what types of logo marking are best suited to softshell.

It is a widespread phenomenon in the branch that the colour from a softshell jacket can sometimes 'bleed' through into a print, and although we experience less and less instances of this, it remains a challenge. The 'bleeding effect' appears as dark shadows on the surface of the logo and is a result of the heat that the fabric is subjected to. There will often be nothing visible immediately after the heat transfer of the logo, but the dark shadows may still appear a few hours, days or even weeks afterwards.

The best print for softshell

The vast majority of prints can be placed onto softshell, but in many cases, a transfer will not be able to resist an eventual colour 'bleed'. The exception to this is DigiBlock. DigiBlock is a digital transfer that is particularly well-suited to softshell. Between the print's colour layers is a 'blocker', which prevents the fabric colour from permeating into the print.

The transfer also has the following qualities:

  • - DigiBlock provides 100% coverage
  • - Digiblock has moderate durability


Digiblock can also recreate digital images such as photos, where there are many colours and gradations of colour. Note however that the colour can wear off with frequent washing, which is why we always recommend that the garments are washed inside out.


What about embroidery on softshell?

A somewhat more expensive, but very suitable solution when a logo need to be placed onto a softshell jacket is embroidery. There is no risk of 'bleeding'. Furthermore, embroidery has an exclusive appearance and the following qualities:

  • - Embroidery provides 100% coverage
  • - Embroidery has high resilience


Be aware that finer details in a logo can be hard to reproduce. In addition, there can be limited placement options due to stitching and pockets.

Laser engraving onto softshell – a good alternative

Another option is laser engraving. Laser engraving onto clothing is not so widespread, but on textiles that contain polyester, it can be a really good and attractive solution. Laser engraving involves removing the top layer of the fabric by burning away the polyester. This makes the logo appear in a darker or lighter shade –  the colour depends upon the garment. 


Laser engraving also has the following qualities:

  • - Laser engraving has an exclusive appearance
  • - Laser engraving has a high level of detail
  • - Laser engraving has high resilience

Be aware that the logo will always be tone-on-tone and that the motif will appear weak on black or dark textiles. If, however, you have a jacket in a clear colour such as red, turquoise or lime green –  and with a minimum of 50% polyester –  then you will get a really attractive result.


We hope that you have found this article informative. As always, you are most welcome to send comments or questions to us This email address is being protected from spambots. You need JavaScript enabled to view it..

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